News Release - AgTech Insight Announces Global Team of AgriFood Implementation Experts and Interactive Ecosystem Market Map

June 23, 2020, Salinas, California, USA

AgTech Insight is officially launching its Strategic Implementation Services – providing global expertise to create, execute and support transformation throughout Agriculture & food. Their results-driven, boots-on-the-ground approach provides services to Agribusiness corporates, governments, NGO’s and mainstream tech companies with a focus on execution. As part of their continued commitment to effective innovation, sustainability and collaboration, they have also published an interactive AgTech Ecosystem Market Map on their website featuring leading startups, investors and accelerator programs, allowing the user to click on a listing and be directed to the organization’s website. This is an indispensable tool for anyone exploring the changing AgTech industry.

Their international team of 20 experts emphasize a muddy boots approach, and are happy to roll up their sleeves, leading or working beside a client’s leadership team and workforce to ensure both business value and cultural needs are met. They work from a collaborative enterprise systems approach, integrating the right mix of technology, human coaching, and infrastructure to help organizations become more agile and resilient today while continuously building the foundation to respond to ever-changing challenges and opportunities in the future.

“Working globally across the emerging AgriFood tech ecosystem, I have seen lots of strategy being built and sometimes executed - but without excellent execution, most strategies fail to meet the expected results,” CEO and founder Aaron Magenheim states. “As I took a step back, I could see that larger organizations did not have the multiskilled partner required to help them actually create sustainable success from their innovation efforts. I felt we had positioned AgTech Insight in a way where we could fill that void, so we carefully built our plan and set out to do so. Today I can say the industry is ready and our team will be the catalyst to take AgriFood organizations around the world to the next level.”

While the firm can cover strategy and advisory work, they are focused on execution – leading or supporting program implementation, pilot and expansion programs, initiate development, integration and growth, coaching, education, and project management – to implement best practices and obtain results in real innovation success across organizations.

In addition to the current interactive AgTech Ecosystem Market Map, AgTech Insight has published a multitude of other valuable resources on their website, including “What the Heck Is Farm Management Software?”, which provides information for navigating the complexities and challenges of the industry and highlights their results-focused engagements. Their associate company, Growers Insight, offers services for farming operations.


Aaron Magenheim, CEO & Founder

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                                           By Aaron Magenheim, CEO & Co-Founder of AgTech Insight & Growers Insight, May 2020


Technology specifically built for Agriculture, (commonly known as AgTech or Precision Ag), has become an exciting space with Farm Management solutions leading digitalization. “Farm Management” has also turned into a buzzword many people use broadly and don’t really understand the importance of and details around – especially in our rapidly changing world.


As CEO and co-founder of AgTech Insight, a global advisory and implementation firm specializing in AgTech, I have been monitoring the evolution of this industry for several years, evaluating both existing and new solutions and companies. In 2015 we launched our first AgTech Market Map leveraging our internal solutions database by providing a free, valuable resource for those wanting a better understanding of which companies are leading the market organized by category. 


Over the past couple of years, our database of digital AgTech solution providers has grown to over 3,000 companies. Farm Management Software (FMS) has become the largest category, with over 500 listings. As we once again reviewed the details of each company to choose those we feel are leading their sector, it became clear we needed to further break down the FMS category based on core competency. This article explains the industry’s current state and how, as these AgTech solutions work in combination, they become extremely valuable for AgriFood businesses. We’ve also included an infographic illustrating how these technologies work together, who uses them, dataflow processes and the value they bring throughout the organization.


Five years ago, lots of companies wanted to be the leading “FMS” platform. Today there is still no clear winner, so I think we can all agree it’s too big of a task with too many variables for one technology company. We must focus on user success, adoption and RoI, therefore, our approach is to piece together many best-in-class solutions and then aggregate them — like they do in almost every other industry — to meet the needs of customers.


As the AgTech industry matures, there are companies who get really good at solving one specific problem becoming their “core technology.” This helps everyone understand where each company can provide the most value, as well as identifying the solution as complementary rather than competitive.


While the industry becomes more collaborative and standardized, each solution will continue to be a very important tool used day-to-day by some people on the farm while also feeding that data into larger farm management systems and platforms. These larger platforms are aggregating a variety of point source data being collected and provide a wider view of what’s happening on the farm for mid-level management. This data will be further shared to a business intelligence platform, which helps leadership make financial and business decisions but will not typically be used by a farm supervisor managing daily activities and production.


Leadership Level Solutions

Farm Management/ERP Software Platforms

You can think of these platforms as “enterprise solutions” from the Microsoft, IBM, Oracle and SAP’s of the world…but for Ag. They work with a variety of integrated software applications and systems to bring these dispersed datasets together and provide a variety of often custom analytic insights to company leadership. These platforms require an administrator and are primarily used to make financial and large business decisions rather than improving the day-to-day production of a specific crop.



Sustainability is an important topic across any organization and (along with agility) drives its future. Most companies and governments are integrating sustainability efforts across their business from soil and animal health through carbon farming and logistics. To meet the United Nation’s Sustainable Development Goals (SDG’s) by 2030, a huge effort needs to be put forth by every person, so this category spans the entire organization.


The following diagram shows the flow of decisions and data including each user group by category:


Upper Level Management/Administration Solutions

Farm Accounting Software

Tracking an Ag company’s financials is more important today than ever, thus feeding granular data from both revenue as well as ops/expenses to count pennies is of utmost importance – not only to keep the company in business, but to be able to calculate real RoI (Return on Investment) for innovation efforts and other expenditures. Many of the other systems being used across the operation will feed financial data into this system.




Big Data Providers

There is a plethora of data being collected from millions of sources, and while it may not always be extremely specific to your exact case/location (as in weather), leveraging Big Data across market pricing, asset values, consumer trends and even imaging can be used to further support a farmer’s decision-making by finding anomalies, providing a larger data set, and more.


Machine Learning and Artificial Intelligence (AI) Tools

As Ag-focused tools to fill the needs of the sector have not yet emerged, great platforms and developer’s tools prominent in other industries are the solutions we can leverage in the near future. These tools can be used as a front end user interface like Power BI or Tableau, allowing the user to run data into the platform to analyze, build projections, prescriptions and automate processes. They can also be used in the back end of other solutions, doing the heavy lifting and data crunching before sending the prescriptions and actions back to a software’s user interface or to be carried out autonomously.


Mid-Level Management and Workforce Solutions

Crop/Animal Management Software

This is still the largest bucket in the Ag software world, but we have narrowed it down significantly. These FMS are focused more on the operations side, helping to grow a better crop while reducing inputs. They are typically pureplay software and use API’s (Application Programming Interfaces) to collect and share data from a variety of applicable sources. These solutions are most often used by Ag operations directors through ranch managers to get a high level view of what’s happening across their operations and highlight potential issues and opportunities for improvement. The workforce also uses these solutions by tracking their  activities and receiving recommendations.  It can also be a catch-all place to aggregate data and display important KPI’s (Key Performance Indicators) on a dashboard for easy and quick access to what is most important, while allowing a deeper dive to further inspect as needed.


Mobile Apps, Scouting and Manual Data Collection

These important tools are typically used by advisors, agronomists, PCA’s (Pest Control Advisors), foremen, laborers, etc. to collect data and verify as tasks are being done. They also create an historic record that can be used in the future to compare and analyze events like pest infestations, animal health, or water usage.


IoT, Monitoring, Control, and Animal Tracking

There are a number of IoT platforms which focus on fixing a certain problem such as collecting soil moisture, irrigation data and weather, or tracking a cow to alert when it’s becoming sick or ready to be bred. Their intention is to improve profitability and sustainability while also growing a better product.  These hardware-centric approaches use real time sensors (often from 3rd parties) to collect a variety of data on crops, animals, weather, equipment, people, and more before sending it to a database in the cloud. They produce real records and ground-truthing which can be used to trigger alerts, for analytics, modeling, to calibrate machine learning or AI models and more.


IoT Plus Analytics User Interface

Similar to the above category, this is a large sector which also focuses on a specific problem. However, these companies have not only built the hardware portion, but they have also built a software user interface including more advanced analytics or modeling to provide actions around the conditions they are reporting. They typically will also pull in data from other sources to support the decision-making for the specific problem they are solving.


Input and Farm Operations Efficiency and Optimization

These solutions concentrate on helping improve the efficiencies around spray, variable rate applications, or energy/water usage. They can also help with logistics and optimization across a farm by having the right people, equipment and other resources at the right place, at the right time. This can reduce harvest costs by not having trucks and trailers waiting around and streamlining trucks arriving at a processing facility.


Labor Management

Ensuring you have the required workforce and staying connected with them has become a constant battle, as has ensuring they are performing the tasks planned at an acceptable level. These solutions can help mitigate labor shortages while collecting valuable insights to be fed into a FMS and enterprise solutions.


Food Safety/Compliance

This sector of solutions have mostly been built to mitigate risk but have a much larger role to play as they are integrated into larger platforms. Many will start using a backbone blockchain technology, allowing for easier data segregation and to provide invaluable insights into both cost and risk evaluation.



With so many great technology solutions available today, deciding where to start and who to work with is important. The key to success comes through creating a cultural shift into modernization throughout a business organization. Our companies specialize in designing and implementing successful innovation plans for our clients.


For support through your AgTech journey, please contact:

Aaron Magenheim, CEO & Founder AgTech Insight & Growers Insight

+1-831-595-6064 Mobile

What The Heck is The Farm Management Sofware?!

Get in Touch




CA 93901

PHONE: +1-855-410-2030


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Who is AgTech Insight?

AGTech Insight is a global, full-spectrum Agriculture & Tech consulting firm serving Ag Corporates and Retailers, Agribusiness, Governments, Non-Government Organizations (NGO’s), Farmers & Packers, Investors and Startups and Accelerators. We have the experience and proven methods to tackle any project using the best tools today while planning for the future. By tracking over 3,000 digital AgTech companies around the globe we get past the smoke and mirrors to work with real companies to make a huge impact on the world’s food supply.

How does it work?

We have developed an efficient three-step agriculture consulting process to help you implement extraordinary success. The fundamentals of success begin in the strength of the foundation. Without a strong foundation, we are only building a house of cards that will topple with only a slight wind or push. Our agriculture consulting method begins with understanding, defining and organizing all the players to create a solid foundation enriched with innovation. Our first step is to analyze by beginning with a comprehensive survey that enables us to efficiently understand your strengths and pain points. The second step is to strategize by working with you to build an innovation strategy and meeting the needs of today while planning for the future. The third step is to execute, by working from our strategic plan, we bring the right team members, technologies and support to ensure success.

What areas do you serve?

AgTech Insight is a worldwide Agriculture and Tech consulting firm. We serve the United States, Asia, LatAm/Latin America, South America, Europe,  and Mexico. AgTech Insight offers expertise to ensure success and projection in today's global economy. Our team consists of experienced, top-level agriculture and technology consulting professionals from around the world. Be sure to contact us today for all of your agriculture consulting needs.

What can we do for Ag Corporates and Retailers?

We will build an internal eco-system to integrate innovation and industry leadership into the traditions that make up your company’s success. Our agriculture consulting team works with your organization to determine what solutions are needed, solidify meaningful milestones, then build a customized plan for how to develop them and get them implemented, exceeding supplier, customer and consumer needs. Oftentimes the hardest part of innovation is deciding where to start, which is the best place for us to engage. Our agriculture consulting experts will work with your employees to ensure everyone involved has a benefit in committing to innovation and build. Whether it’s better visibility into the supply chain, using Blockchain to connect your brand with the consumer or meet food safety needs, we dive into your operation and set you up to live in an optimal realm.

Consumer trends and regulations are constantly pushing you to innovate, but how can you ensure that everyone in the value chain has the incentive to adopt technology and help gain the big data and analytics you dream of? Our agriculture consulting team works through the supply chain to advise and implement the best advancements and adjustments for your business.

What can we do for Agribusiness?

We are your trusted agriculture consulting advisors for some of the largest companies in the world that are driving their success in digital technologies and gaining market share in technology as well as in their core business. We work both locally and globally from complete Go to Market (GtM) business planning for your AgTech branch through running a successful AgTech sales, installation and support business.


What can we do for Governments?

Whether you’re part of national or local government we will help you build and execute a complete customized plan utilizing the resources available locally, collaborating with your existing relationships, and bringing in the most qualified expertise when needed.
Especially in Latin America and Asia, government and public / private partnerships are the cornerstones of building a successful agriculture and technology implementation. Our agriculture consulting experts specialize in partnering with pioneering associates in Latin America and Asia on semi-local and national initiatives.


What can we do for Farmers & Packers?
We have spun off Growers Insight as a farmer-focused company to build and implement innovative and comprehensive year-by-year plans. With thousands of new technologies inundating the Ag sector, our Grower AgTech Audit™ provides an assessment of the farmer’s operation and paves the way to increased productivity, profits, and sustainability.

What can we do for investors?

Our AgTech experience, coupled with decades of grower relationships, business management, customer service, start-up, distribution channels, marketing, and investment success makes AgTech Insight the perfect partner to guide your investments into the Ag centric market. Our world-class list of partners and agriculture consulting advisors, along with our available software/hardware, research & development teams, deliver the imperative expertise to assist your venture at any level. Our specialized expertise provides premier deal flow and due diligence, helping place your investment into the most promising companies in the world. We can also hold an advisory or board seat to help keep a company stay on track.


What can we do for Startups and Accelerators?

We provide the best agriculture consulting services for startups and accelerators. Taking the best from every program, we build Standard Operating Procedures throughout the process to create the most value for sponsors, startups and follow-on investors in your geography. We bring deal-flow, select the best and brightest, and provide advisory work to many cohorts throughout the US and the world.

For startups, our agriculture consulting team has the in-field experience to ensure your product is built for your target market. We will help build and implement a Go to Market (GtM) strategy locally or internationally and be sure your plan includes the support necessary for success.


How can you contact us?

You can contact us 855-410-2030 or click here to email us. Integrating the technology, investment, & agriculture worlds together to ensure a more fruitful future, AgTech Insight is your agriculture consulting leader.

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